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Online exporting
It would seem that, in less than 5 years, 10 percent of the world'sGNP will be carried on the Internet, hence evn e-commerce is bound to grow by leaps and bounds. The madeintaly.com project, conceived and launched in 1995, is giving italian companies a chance to offer their products or services throungh the Internet to companies or final users. A sort of intermediation between those who offer and those who ask, whose meeting is often hindered by a lanch of contact. Subscribing to the service is free of charge and animed at small and medium-sized companies, in the main.
Madeinitaly.com at the starting-line
E-commerce and sales of Italian products in foreign markets: the core business of industry
Milan, 27th January 2000 – Madeinitaly.com announces today its outset online and at Internet Expo.
Madeinitaly.com is born to allow all the small and middle enterprises to support their powers mains with the online channel, or to utilise Internet as a new medium to do business in the international markets. But this site isn’t only business to business, and the consumers from all over the world will find – in a specific section – the products appreciated for the “Madeinitaly” mark.
Italian products and technologies is what distinguishes this site, planned by Sergio Anselmi and Giorgio Crippa, associates financed by KIWI, who aim at having on catalogue – within December 2000 – 4,500 merchant, either business to business or business to consumer companies.
At the present time the directory of Madeinitaly.com comprehends 22,000 companies, which operate in the major sectors of Italian export: clothing, food, leather, mechanics, gold, marble, ceramics, furniture, wood. The site is divided into eight vertical portals, each of them enriched also by information about fairs, trade associations, discussion forums, demand and supply of stocks and second-hand machinery with the auctions system.
In order to win the attention of the fragmented market of the Italian little and middle enterprises, Madeinitaly.com has decided to distribute for free, through agreements with trade heads and associations, a CD Rom equipped with a software that allows companies to insert the company information, images and pictures useful to carry out an electronic catalogue that can be downloaded and put online for free, without limitation of the products, in the Madeinitaly.com site.
Press offices Pino Venture Partners - KIWI
Maria Cristina Bianchi - ++39.0337.271101
Madeinitaly.com at Internet Expo 2000 (Filaforum 27th-28th-29th January 2000):
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